Washington, D.C. — With Small Business Saturday approaching on November 29, the U.S. Chamber of Commerce has released expert strategies to help small business owners maximize sales and customer engagement during this key shopping day. The Chamber’s latest guide, “Expert Tips for Small Business Saturday,” provides actionable insights from successful retailers and marketing experts.
Key Strategies Include:
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Leverage Local SEO: Ensure your business appears in local search results by optimizing your online presence, including updating your Google My Business profile and encouraging customer reviews.
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Host In-Store Events: Organize special events or promotions to attract foot traffic and create memorable experiences for customers.
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Collaborate with Neighbors: Partner with nearby businesses to cross-promote and create a unified shopping experience in your community.
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Utilize Social Media: Engage with customers on platforms like Instagram and Facebook to build anticipation and share exclusive offers.
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Offer Limited-Time Discounts: Create urgency by providing special deals available only on Small Business Saturday.
